Art runs in my blood.

My grandmother was a watercolor painter, I grew up watching her paint on our dining room table and recall how her aura made me feel completely calm. I inherited her eye, & I hope some of her calm. 

I am the family prodigy carrying that tradition forward.

Today I'm a graphic designer, brand designer, illustrator, and art director with over 10 years of experience working with some of the world's most recognizable brands — Victoria's Secret, DraftKings, Williams Sonoma, and more. My work lives at the intersection of fine art and commercial design, which means the brands I work with don't just get polished deliverables — they get work with genuine soul behind it.

I work across industries. Beauty. Fashion. Lifestyle. Pets. If your brand deserves a distinct visual identity with real artistic depth, we should chat.

Lauren Rosales is a San Francisco-based creative director, brand designer, and watercolor illustrator available for brand collaborations, design consulting, illustration commissions, and art direction.

Let's create something together → larosaart@laurenrosales.com